One important decision in advertising management is the choice between an in-house advertising group and an external advertising agency.

Question

Quizplus · Accepted Answer

This is true. One of the key decisions in advertising management is deciding whether to have an in-house advertising department or to outsource to an external advertising agency. Each option has its advantages and disadvantages, and the choice will depend on factors such as budget, expertise, and the company's overall marketing strategy.

One Important Decision in Advertising Management Is the Choice Between