To be effective in terms of using an external agency, at least 10 percent of the advertising budget should be spent on media buys.

Question

Quizplus · Accepted Answer

The effectiveness of using an external agency for advertising does not strictly depend on spending at least 10 percent of the advertising budget on media buys. The optimal budget allocation varies based on the campaign goals, target audience, and media channels used.

To Be Effective in Terms of Using an External Agency