Creatives are the people who actually develop and produce advertisements.
Correct Answer:
Verified
Q160: The first step in selecting an advertising
Q161: What roles do advertising account executives play
Q162: What major roles are played by personnel
Q163: Describe the work of the creative in
Q164: Which individual develops and produces the actual
Q166: A top-of-mind brand is the:
A)company's chief competitor,
Q167: From the methods listed below, the best
Q168: Advertising goals are derived from:
A)communications market analysis.
B)the
Q169: The account planner works closely with the
Q170: One of the tasks of the account
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