Persuasive advertising is used more in the business-to-business sector than in consumer marketing.

Question

Quizplus · Accepted Answer

This statement is false. Persuasive advertising is used more in consumer marketing than in the business-to-business sector. Consumer marketing is focused on persuading individual customers to buy products or services, whereas business-to-business marketing is focused on building long-term relationships between companies. B2B marketing tends to emphasize the features and benefits of specific products or services because the customers are often looking for specific solutions to business problems.

Persuasive Advertising Is Used More in the Business-To-Business Sector Than