A recent trend in advertising is to involve media companies at the last stage in the campaign design process.

Name: A recent trend in advertising is to involve media companies at the last stage in the campaign design process.
Brand: Quizplus
Rating: 4.9 (45 reviews)

Question

Quizplus · Accepted Answer

Involving media companies early in the campaign design process is a more effective strategy as it allows for a more integrated approach, leveraging the media company's insights, audience understanding, and platform capabilities to shape the campaign from the outset.

A Recent Trend in Advertising Is to Involve Media Companies