In a creative brief, the target audience information should contain:
A)only basic demographic information, such as gender and age.
B)information about the users of a particular product.
C)not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience.
D)past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information.

Question

Quizplus · Accepted Answer

To create effective and compelling marketing communications, it's important to have a deep understanding of the target audience. While demographic information can be helpful, including psychographic information, consumer behavior, lifestyle, and interests can provide a much more nuanced view of the people you are targeting.

In a Creative Brief, the Target Audience Information Should Contain