If an advertisement highlights the benefits of a local bank using a rationale argument, then it is using a cognitive message strategy.
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Q55: Generic message strategies can be used to
Q56: The three categories of message strategies coincide
Q57: Generic message strategies are not used in
Q58: When using the hierarchy of effects model
Q59: In the hierarchy of effects model, conative
Q61: Affective message strategies utilize the attitude formation
Q62: A hyperbole message strategy is a conative
Q63: In terms of attitude formation, cognitive message
Q64: Affective message strategies take two major forms:
Q65: If a product's benefits can be presented
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