Comfort marketing is a form of cognitive message strategy that attempts to assure consumers that a branded product is a good value because it has stood the test of time.

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Comfort marketing focuses on emphasizing the familiarity and reliability of a product by highlighting its history and longevity. It aims to create a sense of security and trust in the consumer's mind, which can increase their likelihood of choosing that product over newer, untested options.

Comfort Marketing Is a Form of Cognitive Message Strategy That