If a product's benefits can be presented within an emotional framework, the advertisement is normally more effective, even in business-to-business advertisements.

Question

Quizplus · Accepted Answer

Emotional appeals can be effective in both consumer and business-to-business advertisements. Research has shown that emotions such as fear, humor, and nostalgia can increase the persuasiveness of an advertisement, even in B2B settings where decision-making may be more rational and evidence-based. Presenting benefits in an emotionally compelling way can help to capture the attention of the target audience and create a more memorable impression.

If a Product's Benefits Can Be Presented Within an Emotional