Music is effective at gaining a viewer's attention:
A)but often interferes with the person's ability to retain the information in the ad.
B)but interferes with brand and product recall.
C)and increases the retention of information in the ad.
D)and increasing the viewer's propensity to action.

Question

Quizplus · Accepted Answer

Studies have shown that music in ads can increase the retention of information in the ad, helping the viewer to remember and recall the product being advertised. It can also evoke emotions and increase the viewer's inclination to take action. However, the type of music and how it is integrated into the ad can affect its effectiveness.

Music Is Effective at Gaining a Viewer's Attention