
Which are the best outlets for rational appeals?
A) Broadcast media
B) Television and direct mail
C) Print media and the internet
D) Non-traditional media
Correct Answer:
Verified
Q116: Using sensuality as a type of sex
Q117: Using songs from popular musicians is:
A)popular because
Q118: A nude male on a calendar for
Q119: Subliminal sexual messages are:
A)almost always ignored by
Q120: Using a popular song in an advertisement:
A)does
Q122: All of the following statements are true
Q123: Fear is an ineffective form of advertising
Q124: Most creatives view which advertising appeal as
Q125: The types of sexually-oriented ads that will
Q126: The particular type of appeal that should
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