Byron has an interest in purchasing a motorcycle and is now looking at different models and gathering information about each one. Which type of appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs?
A)Sex
B)Emotional
C)Humor
D)Rational

Question

Quizplus · Accepted Answer

Rational appeal is the most effective in developing or changing attitudes and establishing specific brand beliefs in potential customers who are gathering information and evaluating different models. Rational appeals rely on factual information such as performance, safety features, and value for money, which can have a significant impact on a customer's decision-making process.

Byron Has an Interest in Purchasing a Motorcycle and Is