Of the following products, the product that best fits a scarcity appeal would be:
A) televisions.
B) black dress socks.
C) deodorant.
D) a musical compilation CD from various artists.
Correct Answer:
Verified
Q130: Although sexually-oriented advertisements attract attention, _ is
Q131: Rational appeals:
A)match the traditional steps of the
Q132: The primary benefit of using a scarcity
Q133: Of the following media, the best for
Q134: Using a fear appeal in an advertisement
Q136: Rational appeals work best when:
A)there is low
Q137: Business-to-business ads have tended to use rational
Q138: Emotional appeals are based on each of
Q139: Byron has an interest in purchasing a
Q140: Emotional appeals are popular because:
A)they are better
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