In a fear appeal, vulnerability is the degree of potential physical, social, or psychological harm that can occur.
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Q145: Although using sex in advertising no longer
Q146: Humor has proven to be one of
Q147: While some evidence exists that humor may
Q148: Low levels of fear in an ad
Q149: When a viewer of an advertisement believes
Q151: A fear level that is too high
Q152: An advantage of using humor in ads
Q153: In a fear appeal, vulnerability is based
Q154: An advertisement designed to convince viewers that
Q155: When humor in an ad is remembered,
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