The underlying principle for using more emotional appeals in business-to-business advertising is that emotions can be a part of every type of decision, even in the business-to-business environment.

Question

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Emotions play a role in every decision, including those made in the business-to-business environment. Using emotional appeals can help to create a connection with the audience and influence their decision-making.

The Underlying Principle for Using More Emotional Appeals in Business-To-Business