In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy. This is which type of executional framework?

Question

Quizplus · Accepted Answer

The scenario described is a classic example of a "Slice-of-life" executional framework, where a problem is presented in a real-life context, followed by a solution that involves the product or service being advertised.

In a Television Advertisement, Chris Is About Ready to Lose