The key to a testimonial execution is:
A)likeability.
B)negative likeability.
C)credibility.
D)visual consistency.

Question

Quizplus · Accepted Answer

The key to a testimonial execution is credibility. Testimonials are only effective if the audience believes they are genuine and trustworthy. Likeability and visual consistency may play a role in overall brand image, but they are not the key factor in making a testimonial successful. Negative likeability is not a relevant concept in this context.

The Key to a Testimonial Execution Is