
One danger in using celebrities as spokespersons is that their endorsement of too many products tarnishes:
A) credibility.
B) likeability.
C) expertise.
D) attractiveness.
Correct Answer:
Verified
Q255: Wishing to think and act rich like
Q256: In terms of source characteristics, attractiveness consists
Q257: Name the executional frameworks advertisers can utilize.
Q258: Dr. Locke has been paid to appear
Q259: Of the following types of celebrity endorsements,
Q261: Ads work better if the audience can
Q262: Typical person sources tend not to have
Q263: As a source characteristic, similarity is the
Q264: The potential for negative publicity caused by
Q265: Celebrity endorsers are used for ads because
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