A business-to-business advertisement for Service Metrics about internet security shows a man blindfolded about to step into a manhole. The manhole illustrates the ________ component of the behavioral response model.
A)severity
B)vulnerability
C)response cost
D)negative consequence

Question

Quizplus · Accepted Answer

Vulnerability refers to the perceived susceptibility or risk of harm, which is illustrated by the man about to step into the manhole. The advertisement is trying to convey the message that without adequate internet security measures, businesses are vulnerable to cyber attacks and potential harm.

A Business-To-Business Advertisement for Service Metrics About Internet Security Shows