Conducting research that matches the product to the media and the target market is the primary task of the:

Question

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The primary task of a media planner is to conduct research to match the product to the appropriate media outlets and the target market. Media planners determine the most effective way to reach the target audience, taking into consideration factors such as demographics, geography, psychographics, media consumption habits, and budget. Creative teams develop the actual advertisements, media buyers execute the placement of the ads, and the client company provides input and approves the overall media plan.

Conducting Research That Matches the Product to the Media and the Target