Describe the roles of the media planner and the media buyer.
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Q17: What is the relationship between the size
Q18: A media strategy is the process of
Q19: A media strategy is the process of:
A)investigating
Q20: The part of the media plan that
Q21: Which of the following measures the average
Q23: A media buyer formulates a media program
Q24: The size of an advertising agency or
Q25: An advertising analysis is a comprehensive review
Q26: Among the following ad campaigns, frequency would
Q27: The person who buys space and also
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