The dollar cost of reaching 1,000 members of a media vehicle's audience is the:
A) cost per thousand.
B) gross rating points.
C) cost per million.
D) effective reach.
Correct Answer:
Verified
Q41: Cost per rating point is calculated as:
A)cost
Q42: If an advertisement appears on a television
Q43: If an advertisement costs $200,000, the number
Q44: If the cost for a 4-color print
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q47: If an advertisement is placed in three
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q49: If a magazine ad costs $500,000, total
Q50: Using media time in a steady stream
Q51: Cost per rating point is the:
A)number of
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