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If Effective Reach And/or Effective Frequency Are Too Low

Question 74

Multiple Choice
If effective reach and/or effective frequency are too low:

If effective reach and/or effective frequency are too low:


A) the company needs a larger advertising budget.
B) the company has not spent all of its advertising budget.
C) some of the company's budget may be wasted on extra exposures.
D) the company will fail to attain its intended objectives.

Correct Answer:

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