In terms of television ratings, an approach that has been growing in use is:

Name: In terms of television ratings, an approach that has been growing in use is:
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Providing a rating for the actual commercial spot, called C3 ratings, is an approach that has been growing in use. C3 ratings measure the average audience for commercial minutes within a specific program as well as up to three days of playback on a DVR. This approach is more accurate in measuring the actual audience reached by an advertisement.

In Terms of Television Ratings, an Approach That Has Been