DirecTV targeting television ads for high-end automobiles to its subscribers who are watching sports and have family incomes above $100,000 is called:

Question

Quizplus · Accepted Answer

This type of advertising is called dynamic advertising, which utilizes data such as subscriber information and viewing habits to tailor ads to specific audiences. It is not spot or targeted ratings, which measure the effectiveness of specific TV commercials or target specific demographics, respectively. C3 ratings refer to the ratings of commercials that air during a specific time period.

DirecTV Targeting Television Ads for High-End Automobiles to Its Subscribers