In determining the optimal media mix for an advertising campaign, the best sources of information would be:

Question

Quizplus · Accepted Answer

Media planners and media buyers are responsible for researching and selecting the appropriate media channels to reach the target audience with the advertising message. They have the expertise and access to relevant data such as audience demographics, reach and frequency, and cost. Therefore, they would be the best sources of information for determining the optimal media mix for an advertising campaign. While other professionals such as account planners and executives, media representatives, creatives, and traffic managers may also provide valuable insights, their roles are more focused on other aspects of the campaign such as strategy, creativity, and execution.

In Determining the Optimal Media Mix for an Advertising Campaign