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One Reason for Using Nonbusiness Media to Reach Business Buyers

Question 202

Multiple Choice
One reason for using nonbusiness media to reach business buyers is the difficulty getting through to decision makers, users, and influencers in the buying center. This is especially true in which situation?

One reason for using nonbusiness media to reach business buyers is the difficulty getting through to decision makers, users, and influencers in the buying center. This is especially true in which situation?


A) straight rebuy
B) modified rebuy
C) new task purchase
D) both modified rebuy and new task

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