Making sure all channels work together when a company sells through additional channels beyond the web is:

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Channel integration refers to the process of ensuring that all channels a company uses to sell its products work together seamlessly. This includes both online and offline channels, such as brick-and-mortar stores, social media platforms, and marketplaces like Amazon or eBay. By integrating all of these channels, a company can ensure a consistent customer experience and avoid confusing or frustrating customers who might encounter different prices, promotions, or product offerings in different channels. Therefore, channel integration is crucial for companies that want to provide a seamless and omni-channel experience to their customers.

Making Sure All Channels Work Together When a Company Sells