Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Question

Quizplus · Accepted Answer

Geo-fencing is a location-based advertising method that utilizes GPS or RFID technology to create a virtual boundary around a specific physical location. When a potential customer enters this geo-fenced area, they will receive targeted advertising on their mobile device. This allows businesses to effectively target consumers in specific areas and drive foot traffic to their physical location.

Targeting Consumers Around a Specific Retail Location on Their Mobile