Utilizing web data to target individuals the most likely to purchase a product is:

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Utilizing web data to target individuals based on their past online behavior and interests is known as behavioral targeting. This method allows for a more personalized and precise approach to advertising, as it targets individuals who are more likely to be interested in a particular product or service. Audience targeting may also be effective but is more focused on general demographic characteristics rather than individual behavior. Geo-aware advertising and geo-fencing are related to targeting individuals based on their physical location.

Utilizing Web Data to Target Individuals the Most Likely to Purchase