While e-commerce can increase international orders, many are turned away primarily because the company:

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Without a process in place to fill international orders, companies cannot fulfill their obligations, and customers may be turned away. This may include challenges with international shipping, customs regulations, and language barriers. It is essential for companies to invest in building a reliable and efficient system for processing international orders to ensure customer satisfaction and generate revenue from the global market. A lack of understanding of culture, focus on domestic business, and an established global brand name may all impact a company's international expansion, but they are not the primary reason a company would turn away potential international orders.

While E-Commerce Can Increase International Orders, Many Are Turned Away