For influencer marketing to be effective, the person rendering the opinion must appear to be:

Name: For influencer marketing to be effective, the person rendering the opinion must appear to be:
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Authenticity is crucial in influencer marketing as consumers are becoming more wary of insincere and overly-promotional endorsements. Influencers who appear genuine and authentic in their opinions are more likely to be trusted by their followers and have a greater impact on their purchasing decisions.

For Influencer Marketing to Be Effective, the Person Rendering the Opinion