To be effective, persons serving as influencers in influence marketing programs must be deemed authentic and not as paid spokespersons for companies.

Question

Quizplus · Accepted Answer

This statement is true. The effectiveness of influence marketing relies on the perception that the influencer is genuinely interested in and supportive of the product/service, and not just promoting it as a paid endorsement. Authenticity and transparency are key factors in building trust between the influencer and their audience.

To Be Effective, Persons Serving as Influencers in Influence Marketing