In the past, a consumer would tell 12 to 15 people about a bad experience with a brand. Now, with the internet, a consumer can tell thousands, or even millions, about a bad experience.

Question

Quizplus · Accepted Answer

With the availability of social media and online review platforms, a single negative review or experience can potentially reach a large audience, allowing consumers to share their opinions and experiences with a much wider audience.

In the Past, a Consumer Would Tell 12 to 15