For Facebook, marketing professionals believe the most valuable social media metric is:

Name: For Facebook, marketing professionals believe the most valuable social media metric is:
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Shares are considered the most valuable social media metric for Facebook by marketing professionals because they indicate that the content is not only reaching viewers but is compelling enough for those viewers to share it with their own networks, thus amplifying the content's reach and impact.

For Facebook, Marketing Professionals Believe the Most Valuable Social Media