What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
A) Require firms to have consumers affirmatively opt-in before PII is collected.
B) Require firms to allow consumers to opt-out before PII is collected.
C) Make collection of PII illegal.
D) Require robust notice only before PII is collected.

Question

Quizplus · Accepted Answer

The FTC recommends that firms should have consumers affirmatively opt-in before collecting personally identifiable information (PII). This means that consumers need to actively give consent before their PII can be collected, rather than having to opt-out after it has already been collected. This ensures that individuals have a choice and control over their personal information.

What Is the FTC Recommendation Regarding Choice as It Relates