Economists normally assume that people start their own businesses to help society maximize its income.

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Economists do not assume that people start their own businesses solely to help society maximize its income. They often start businesses to fulfill personal goals and ambitions or to generate personal income and wealth. While the success of these businesses may also contribute to overall economic growth and income, this is not the sole motivation for entrepreneurship.

Economists Normally Assume That People Start Their Own Businesses to Help