
Scenario 15-3
Black Box Cable TV is able to purchase an exclusive right to sell a premium movie channel (PMC) in its market area.Let's assume that Black Box Cable pays $150,000 a year for the exclusive marketing rights to PMC.Since Black Box has already installed cable to all of the homes in its market area, the marginal cost of PMC to subscribers is zero.The manager of Black Box needs to know what price to charge for the PMC service to maximize her profit.Before setting price, she hires an economist to estimate demand for the PMC service.The economist discovers that there are two types of subscribers who value premium movie channels.First are the 4000 die-hard TV viewers who will pay as much as $150 a year for the new PMC premium channel.Second, the PMC channel will appeal to about 20,000 occasional TV viewers who will pay as much as $25 a year for a subscription to PMC.
-Refer to Scenario 15-3.What is the deadweight loss associated with the nondiscriminating pricing policy compared to the price discriminating policy
A) $300,000
B) $400,000
C) $500,000
D) $600,000
Correct Answer:
Verified
Q135: Figure 15-6 Q136: Figure 15-6 Q137: When is price discrimination a rational strategy Q138: What is a rational pricing strategy for Q139: What is the term for the practice Q141: Which of the following is perfectly price-discriminating Q142: Which consideration is the most likely reason Q143: Why do many movie theatres sell discount Q144: When will reduced competition through merging of Q145: If one were to compare a competitive
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