Your company has recently requested that you travel to Dhaka,Bangladesh,to work on negotiations for a new factory to be located in one of the port cities.Your travel agent provides a list of several hundred local hotels,and a hotel from a well-known North American chain.In this case,the North American brand name is likely to be used as a signal of which of the following

Question

Quizplus · Accepted Answer

The North American brand name is likely to be used as a signal of quality when quality cannot be easily judged. In an unfamiliar market, a recognizable brand name from a well-known chain may provide reassurance of certain standards and expectations. It serves as a reference point for the quality of lodging accommodations in Dhaka, which may be difficult to assess for someone who is not familiar with the local market.

Your Company Has Recently Requested That You Travel to Dhaka,Bangladesh,to