On a vacation to Cancun,Mexico,you find yourself eating every meal at the local Burger King rather than having a hamburger from one of the street vendors.Your travelling companion claims that you are irrational,since you very rarely eat Burger King hamburgers when you are home and Burger King hamburgers cost more than those prepared and sold by Cancun's street vendors.How would an economist most likely explain your behaviour

Question

Quizplus · Accepted Answer

The economist would most likely explain that the consistent quality associated with the Burger King brand name is worth the extra cost, especially in a foreign country where food safety may be a concern. Therefore, choosing to eat at Burger King in this situation is a rational decision.

On a Vacation to Cancun,Mexico,you Find Yourself Eating Every Meal