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Scenario 17-3 Consider Two Cigarette Companies, PM Inc.and Brown Inc.If Neither Company

Question 138

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Scenario 17-3
Consider two cigarette companies, PM Inc.and Brown Inc.If neither company advertises, the two companies split the market.If they both advertise, they again split the market, but profits are lower, since each company must bear the cost of advertising.Yet if one company advertises while the other does not, the one that advertises attracts customers from the other.
-Refer to Scenario 17-3.What is PM Inc.'s dominant strategy

Scenario 17-3
Consider two cigarette companies, PM Inc.and Brown Inc.If neither company advertises, the two companies split the market.If they both advertise, they again split the market, but profits are lower, since each company must bear the cost of advertising.Yet if one company advertises while the other does not, the one that advertises attracts customers from the other.
-Refer to Scenario 17-3.What is PM Inc.'s dominant strategy


A) to refrain from advertising, regardless of whether Brown Inc.advertises
B) to advertise only if Brown Inc.advertises
C) to advertise only if Brown Inc.does not advertise
D) to advertise, regardless of whether Brown Inc.advertises

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