What are business firms attempting to reward when they pay salespeople a percentage of their sales

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When business firms pay salespeople a percentage of their sales, they are attempting to reward their work effort, i.e., the amount of effort they put into their work to generate more sales. This motivates salespeople to work harder and sell more, which eventually benefits the firm. Loyalty, years of schooling, and years of experience may be factors in determining a salesperson's salary or incentives, but they are not directly related to the percentage of their sales.

What Are Business Firms Attempting to Reward When They Pay