Calexor is a telecommunications SME that has been highly successful despite its limited resources. Stakeholders attribute Calexor's success to its ability to serve niche markets. Which of the following, if true, would most strongly support the claim that Calexor's growth can be attributed to niche market sales?
A)Calexor developed an interest in serving niche markets through an R & D experiment.
B)Most of Calexor's sales are in specialty markets that larger competitors do not serve.
C)Calexor's sales in mainstream telecommunications markets have always been strong.
D)Calexor's growth soared after it entered its first overseas market and has continued to climb.

Question

Quizplus · Accepted Answer

This option directly states that most of Calexor's sales are in specialty markets that larger competitors do not serve, which supports the claim that their success can be attributed to serving niche markets. Option A mentions an experiment but does not establish a link with niche markets. Option C suggests that Calexor's sales in mainstream markets are strong, which contradicts the claim that their success is due to serving niche markets. Option D mentions growth but does not provide any information about niche markets.

Calexor Is a Telecommunications SME That Has Been Highly Successful