Australian Business Partner (Scenario)
The Coffee Cup Corporation (CCC) is a large U.S.-based coffee retailer with stores across America. After months of research, CCC executives have decided to open their first international store in Sydney, Australia. CCC managers have been assigned the task of selecting an appropriate Australian business partner for the coffee company. CCC managers flew to Sydney to interview potential business partners, and they have narrowed the list to three.
-Business Partner X, who owns a small chain of Sydney coffee shops, has offered to make an equity investment in CCC. Which of the following types of relationships would most likely result if Business Partner X is selected?

Question

Quizplus · Accepted Answer

An international collaborative venture is most likely because Business Partner X is offering to make an equity investment in CCC, indicating a joint effort and shared ownership in the international expansion, rather than a simple franchising, licensing, or turnkey operation.