Which of the following is an advantage of licensing?
A) It is ideal for products, services, or knowledge that is highly complex.
B) It is easy to maintain control over how the licensed asset is used.
C) It requires very little capital investment in the foreign market.
D) It guarantees a basis for future expansion in the market.

Question

Quizplus · Accepted Answer

Licensing requires very little capital investment in the foreign market because the licensee typically assumes the costs of production, marketing, and distribution. This makes it an attractive option for companies looking to expand internationally without the need for significant upfront investment.

Which of the Following Is an Advantage of Licensing