In international business, firms frequently formulate market segments by ________.

Question

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Grouping countries based on macro-level variables such as income, culture, and political systems is a common way for firms to formulate market segments in international business. This allows companies to tailor their marketing strategies to specific regions and better understand the needs and behaviors of their target customers. Options A, C, and D are not relevant to the process of market segmentation in international business.

In International Business, Firms Frequently Formulate Market Segments by ________