Refrigerator Adaptations (Scenario) Cold-Aire Inc. Manufactures Refrigerators from Its Facilities in the United
Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and China and ships them to retail stores around the world. Kitchen sizes vary around the world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large refrigerators, while European and Asian retailers demand smaller units. Cold-Aire manufactures over 20 different models of refrigerators, which often vary in size by only a few inches. Cold-Aire managers are concerned that the firm is losing money because of product adaptations. Cold-Aire management is meeting to discuss the various cost-saving options for the firm.
-Which of the following most likely supports Cold-Aire implementing a regional strategy of refrigerator standardization?
A) Refrigerator sizes within Latin America tend to be similar.
B) Distribution channels in Asian countries are usually complicated.
C) American kitchens are typically more spacious than Asian ones.
D) Customers in Europe demand exterior ice and water dispensers.
Correct Answer:
Verified
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