Refrigerator Adaptations (Scenario) Cold-Aire Inc. Manufactures Refrigerators from Its Facilities in the United

Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and China and ships them to retail stores around the world. Kitchen sizes vary around the world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large refrigerators, while European and Asian retailers demand smaller units. Cold-Aire manufactures over 20 different models of refrigerators, which often vary in size by only a few inches. Cold-Aire managers are concerned that the firm is losing money because of product adaptations. Cold-Aire management is meeting to discuss the various cost-saving options for the firm.
-Which of the following best supports Cold-Aire making fewer refrigerator adaptations?

A) Adaptation caters to local consumer demands.
B) Standardization reduces manufacturing expenses.
C) Adaptation establishes a sense of buyer loyalty.
D) Standardization limits choices available to consumers.