International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Standardized advertising, if used by Quik-Vac, would most likely ________.

Question

Quizplus · Accepted Answer

Standardized advertising simplifies the communications strategy and saves costs by using the same advertising messages in multiple markets, rather than customizing them for each local market. This approach can be particularly cost-effective for a company like Quik-Vac, which is looking to introduce its product globally.

International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners