When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet,Apple saw an opportunity for iTunes.This example illustrates which use of marketing research?
A)identify market opportunities and problems
B)generate, refine, and evaluate potential marketing actions
C)monitor marketing performance
D)improve marketing as a process
E)improve marketing research as a process

Question

Quizplus · Accepted Answer

This illustrates the use of marketing research to identify market opportunities and problems, as Apple recognized the problem of music piracy and saw the opportunity to create a legal and convenient way for consumers to download music through iTunes.

When Everyone Saw the Music Industry Facing a Terrible Decline